Karl Lagerfeld and his team transformed the Grand Palais into a shopping centre for the Chanel Autumn/Winter 2014 show.
Even though I don't think this is very Classic Chanel; the creation of the show was great - every detail was thought about, from the shopping centre to Chanel branded stock and even the accessories on the runway. The aisles were stocked up with Chanel branded beans, coffee, Pringles, as well as Chanel branded DIY products such as door mats and paint pots with signs and posters to easily direct everybody around this extravagant shopping centre.
Once again, Cara Delevingne opens yet another show fiercely and beautifully, then models just poured out onto the runway making the affect of an actual shopping centre with the amount of models walking around - showcasing pink tweed, cinched waistlines, trainers, leggings and padlock chains - it was a combination of modern takes of classic Chanel; from the tweed to the easy cinched waist and the classic chain handbags. Karl Lagerfeld explained the collection as clothes you can wear everyday which are practical and won't get in the way of day-to-day life which was the original concept of Chanel, and what Chanel was recognised for.
This collection is a definitely a youthful, urban reflection on Chanel's craftsmanship and luxuriousness.
Towards the end, the models were shopping around themselves with their baskets, trolleys - looting around, collecting all Chanel branded goods. And when the announcement of the store closing, all the models ran off backstage, which allowed the audience to appreciate what just happened and loot themselves around the Chanel Shopping Centre.
This show left smiles all around and definitely going to be one of those unforgettable ones.
The whole mise-en-scene was magnificent, bravo Karl Lagerfeld.
Here are my favourite picks from the collection! |
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